Chatbot Marketing: From Customer Service to Sales Channel
Chatbots have evolved from customer service novelties to serious sales and marketing tools. 35% of customer interactions now involve chatbots.
Chatbot Capabilities
Lead Qualification: Automated bots ask qualifying questions, score leads, route to sales.
24/7 Availability: Engage prospects outside business hours.
Instant Answers: Reduce support costs by 50% with automated responses.
Upselling: Recommend products based on browsing behavior.
Feedback Collection: Gather customer insights without long surveys.
Chatbot Best Practices
- Conversational Tone: Sound human, not robotic
- Know Your Limits: Hand off to humans when needed
- Clear Escalation: Users should easily reach a person
- Personality: Reflect brand voice in conversations
- Fast Responses: Instant replies increase engagement
Chatbot Platforms
Intercom: Full conversational platform with AI
Drift: Conversational sales for B2B
Zendesk: Customer service with chat integration
ManyChat: Messaging app bot builder
Topics
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